Derive Innovations, a marketing agency known for innovative solutions, tackled a unique challenge: branding "@taxes," a podcast dedicated to simplifying the complexities of tax filing.
This collaboration aimed to transform the often-dreaded topic of taxes into an engaging and informative experience.
Through in-depth discussions with the "@taxes" team, Derive Innovations gained insights into the target audience's needs and anxieties surrounding taxes. This research phase was crucial for crafting a brand that resonated with listeners and addressed their pain points.
We developed a core message that positioned "@taxes" as a resource for simplifying tax complexities. This message would be woven into the brand identity through clear and concise language, potentially incorporating humor or relatable analogies to make tax information more digestible.
To establish "@taxes" as a credible source, Derive Innovations created a logo that conveyed professionalism and reliability. The color palette selection further emphasized these qualities, utilizing tones that evoke a sense of trust and approachability.
To establish "@taxes" as a credible source, Derive Innovations created a logo that conveyed professionalism and reliability.
The color palette selection further emphasized these qualities, utilizing tones that evoke a sense of trust and approachability.
Derive Innovations is your A-Z marketing partner, igniting impactful growth through strategic solutions and creative storytelling.
